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Web Analyst

Business AnalyticsConversion Rate Optimalisation (CRO)

Your role as Web Analyst at Incentro

Do you get energy from analyzing and interpreting data and including the customer in your advice? Then Incentro has the challenge for you!

As a Web Analyst you become part of Incentro HEXA (Human EXperience Analytics). This branch focuses on creating the ideal customer experience based on data. You get the opportunity to provide data-driven advice to take existing (e-commerce) platforms to the next level. With our partner Contentsquare we make an impact across the entire customer journey. As a Web Analyst, you completely map out the customer journey and customer experience. In addition, you play an essential role in identifying the needs of the end user with a combination of qualitative and quantitative insights. You are a team player with persuasiveness: You are able to translate the data into concrete action points and you can communicate this data-driven advice well to stakeholders, engineers and designers. Your advice shapes the client's strategy.

About You 🤚🏿🤚🏾🤚🏽🤚🏼🤚🏻 🌈

Do you believe in the power of user data? Then you are already a long way to becoming a Web Analyst at Incentro. What else do we expect from you?

  • 4+ years of experience in a data or web analyst role;
  • A relevant completed HBO/WO education;
  • You are able to make the data understandable for the customer;
  • You are able to convert data into concrete actions and you can include the customer in this;
  • Knowledge of BI and/or analytics tooling;
  • Experience with ContentSquare or comparable DXA software is an advantage*;
  • Experience with consultancy and/or working with multiple stakeholders at the same time
  • You can communicate excellently with the customer and users in English (Dutch is an advantage).

*No experience with ContentSquare yet? Then we will bring you completely up to speed!

What we offer you

First of all, we offer you an appropriate salary of €4,000 - €5,500. Given your experience and skills, we are certainly open to suggestions. So do you already have something in mind? Let us know.

But, enough about money, Incentro offers more. At Incentro we think your personal growth is important, that's why Incentro invests in you! You therefore choose how and what you want to develop, and entrepreneurship is also very important to us. Do you have a good idea? Pick it up and get started! Of course you also have to relax in the long run, that's why we organize drinks, team outings and an unforgettable winter sports holiday! We think it's normal to take good care of ourselves, which is why the Incentro team comes first. Your happiness and growth are central. Check out some of our employee benefits on

About us 🧡

With change, we make our customers stronger. At Incentro you work on large-scale projects and design complex e-commerce websites. We work for clients such as GrandVision, Casa, Asics, Wehkamp and Vattenfall. By creating digital platforms, we improve the customer experience for our customers. With more than 500 colleagues and 13 branches, we ensure digital breakthroughs. A combination of (big) data, user research, marketing, digital design and the will to change has brought us here.
At Incentro you are respected and valued for your expertise, but we encourage T-shaped craftsmanship within the Design-Chapter; A passionate and driven team of almost 20 designers, researchers and analysts, each with their own expertise. Collaboration, inspiration and growth are central to the Design Chapter. We guarantee this through an open culture in which we share work, help each other where necessary and cherish everyone's added value.
The Design Chapter consists of almost 20 designers in different guilds, each with their own expertise. In these guilds you are challenged on a specific expertise such as UI design, UX design, UX research or even Web accessibility.
As a Senior Web Analist, we expect you to play a prominent role within the Design Chapter. You don't hesitate to take the lead within your own expertise in one of the guilds and support and/or coach less experienced designers where necessary.

Start your career 🚀

Do you have questions about this vacancy? Do not hesitate and give us a call. We are happy to help you.

Apply now!

Data & Strategy